Adoption

Adoption

Block Just Launched Its First Major Bitcoin Ad Campaign. It Is Not About Price

Jack Dorsey’s Block has launched “Bitcoin Does,” its first national advertising campaign for Bitcoin, targeting 60 million Americans who are curious about Bitcoin but have never used it. The campaign focuses entirely on what people can do with Bitcoin rather than what it is worth.

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Two South African Banks Just Added Bitcoin in the Same Week. Here Is What That Signals for the Rest of the Continent

Absa launched institutional Bitcoin custody on October 2. FNB opened Bitcoin trading to 9 million retail customers four days later. Two of South Africa’s biggest banks moving on Bitcoin in the same week is not a coincidence. It is a signal the rest of the continent cannot ignore.

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